Design Better User Interviews
Foundations & Process · research
Updated 2026-07-28
- Users describe experiences better than they predict futures.
- Focus on real examples:
Ask:
- "Tell me about the last time..."
- "What happened next?"
- "What was frustrating?"
- Avoid:
- Hypothetical questions.
- Feature wish lists.
- Confirmation bias.
- Listen for:
- Repeated problems.
- Workarounds.
- Emotional moments.
- Interviews reveal the user's world, not just their preferences.
Related guides
UX Handbook