Design Choice Architecture
Psychology & UX Laws · defaults
Updated 2026-07-28
- The way options are presented changes decisions.
- Good choice architecture:
- Highlights the recommended option.
- Explains differences.
- Avoids overwhelming choices.
- Avoid:
- Dark patterns.
- Hidden alternatives.
- Confusing pricing layouts.
- Help users make good decisions, not forced decisions.
- The way choices are presented changes decisions.
- Makes the best option clear.
- Provides sensible defaults.
- Overwhelming users.
- Hiding important alternatives.
- Manipulating decisions.
- Defaults are powerful because most users do not change them.
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