Design Notifications Responsibly
Feedback & States · notifications
Updated 2026-07-28
- Notifications compete for human attention.
- Before sending one, ask:
Does the user need this now?
Does this require action?
Is this better inside the app?
- Prioritize:
- Important events.
- Time-sensitive actions.
- Personal relevance.
- Avoid:
- Notification spam.
- Fake urgency.
- Engagement-only alerts.
- Every notification spends trust.
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