Design Onboarding Emails and Messages
Onboarding & Growth · onboarding
Updated 2026-07-28
- The experience continues outside the product.
- Every message should answer:
- Why did I receive this?
- What should I do next?
- Why does it matter?
- Avoid generic communication:
- "Welcome."
- "Update available."
- Add value:
- Teach a feature.
- Help complete a goal.
- Recover abandoned progress.
- Respect timing:
- Do not overwhelm new users.
- Do not interrupt important tasks.
- Good product communication feels like guidance, not marketing noise.
Related guides
UX Handbook