Design Upgrade Moments
Onboarding & Growth · pricing
Updated 2026-07-28
- Upgrade prompts should appear when value is understood.
- Good moments:
- User reaches a useful limit.
- User wants advanced capability.
- User already sees benefit.
- Bad moments:
- Before value exists.
- During critical tasks.
- As repeated interruptions.
- Explain:
- What they unlock.
- Why it matters.
- What changes.
- The best upgrade feels like the user's choice.
Related guides
UX Handbook