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Design Analytics Around User Goals

Data & Dashboards · metrics, user goals

Updated 2026-07-28

Metrics should measure outcomes, not activity.
Weak metrics:

Clicks.
Views.
Time spent.

Strong metrics:

Task completion.
Successful outcomes.
Reduced errors.
User satisfaction.

Ask:

What behavior proves the user succeeded?

Analytics should explain why something happens, not only what happened.

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