Design Content Feeds
Search & Discovery · personalization
Updated 2026-07-28
- Feeds compete with attention.
- Good feeds balance:
- Relevance.
- Variety.
- Control.
- Avoid:
- Infinite noise.
- Hidden ranking.
- Repetitive content.
- Give users tools:
- A feed should serve the user, not only engagement.
Related guides
UX Handbook