Design Personalization Without Losing Control
Search & Discovery · personalization
Updated 2026-07-28
- Personalization should make experiences easier, not mysterious.
- Explain changes:
- Why is this being shown?
- Why was this recommended?
- Allow control:
- Edit preferences.
- Reset recommendations.
- Change settings.
- Avoid assumptions:
- Do not lock users into one behavior.
- Do not remove choice without explanation.
- The best personalization feels helpful, not invasive.
Related guides
UX Handbook