Design Retention Through Value
Onboarding & Growth · retention
Updated 2026-07-28
- Retention should come from usefulness.
- Strong retention comes from:
Progress:
Investment:
- Users build something valuable.
Habit:
- The product solves recurring problems.
Achievement:
- Users reach meaningful outcomes.
- Weak retention comes from:
- Artificial barriers.
- Fear of losing progress.
- Constant reminders.
- Build products users return to because they help.
Related guides
UX Handbook