UX Laws Reference: Jakob's Law
Psychology & UX Laws · ux laws
Updated 2026-07-28
- Users spend most of their time using other products.
- They bring expectations from familiar experiences.
- Follow common patterns when possible:
- Navigation placement.
- Button behavior.
- Search patterns.
- Gestures.
- Innovation should improve the experience, not force users to relearn everything.
- Break conventions only when the improvement is worth the learning cost.
- Familiar patterns create instant understanding.
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