UX Laws Reference: Von Restorff Effect
Psychology & UX Laws · ux laws
Updated 2026-07-28
- The item that looks different gets noticed.
- Use contrast carefully:
- Primary actions.
- Important warnings.
- Key information.
- Do not highlight everything:
- Too many competing elements remove focus.
- Create visual priority:
- One main action.
- Supporting actions.
- Background information.
- Attention is a limited resource. Spend it intentionally.
Related guides
UX Handbook