UX Laws Reference: Peak-End Rule
Psychology & UX Laws · ux laws
Updated 2026-07-28
- People judge experiences mostly by the most memorable moment and the ending.
- Improve important moments:
- First success.
- Completion.
- Recovery after mistakes.
- Do not ignore the ending:
- Confirm completion.
- Celebrate progress.
- Explain what happens next.
- A frustrating ending can damage an otherwise good experience.
- Design the moments users will remember.
Related guides
UX Handbook